Data breaches, social media tracking, and unclear consent regarding data collection are the main issues of today's privacy debates. The trail you leave digitally, which consists of your online purchases and social media posts, is a record that is hard to manage. The risks of identity theft and the sharing of unauthorized data are still in the dark. One thing that the majority of people don't know is that the information about them is used to determine their online reputation, which in turn influences their job applications and general trustworthiness. A reputation marketing agency can help you control what shows up about you on the internet, but the main step of the prevention process is to be conscious of what you are posting and to have a clear understanding of the privacy settings on the different platforms you use every day.